GB News saw its audiences drop after an explosive start.
The right-wing news channel debuted with 336,000 audiences on June 13, more than established rivals Sky News and BBC News.
But the latest figures showed a significant drop, with Welsh-language S4C shows such as Pobol y Cwm attracting more viewers.
Statistics show that just 32,000 people logged on Thursday, Andrew Neil’s own flagship show only attracted 31,000.
Pobol y Cwm, on the other hand, draws 44,000 viewers, while Paw Patrol in Welsh, Patrol Pawennau, attracts more than five times as many viewers with 161,000.
The drop in GB News viewers comes as President Andrew Neil announced he would take a break from his presentation on the network.
At the end of his regular schedule Thursday, Andrew Neil said he would “be back before the summer is over and show up when you least expect it.”
Colin Brazier, another host of the channel, will take Neil’s place during his break.
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